SEO for roofers
SEO for roofers: Craft Roofing Services
A new Cleveland roofer, built to rank from day one.
This SEO for roofers case study follows Craft Roofing Services, a locally owned roofing company in Cleveland, Ohio. We built its website from the ground up as a complete lead system: service pages, county pages, paid search landing pages and an instant satellite estimate. Four months after Semrush first found the site, it ranked for 123 keywords.
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DATA WINDOW
WHAT WE DID
craftroofingservices.com, live in October 2026
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Where it started
A new roofer in a crowded market.
Cleveland has no shortage of roofing companies. Big storm chasers, national brands and decades-old family names all fight for the same searches every spring. Craft Roofing Services was new, locally owned, and built on one idea: homeowners deserve a straight answer, a fair price and work done right.
A new roofer has no reviews to lean on yet, no backlinks and no search history. Semrush did not find a single ranking keyword for the domain until May 2026. So the website had to do two jobs at once: win trust with the homeowners who found it, and give Google a reason to show it in the first place.
We built it to do both from launch day.
Feb 2026
May 2026
Jun 2026
Jul 2026
Aug 2026
Sept 2026
Sept 2026
Today
The build
A lead system, not a brochure.
Most roofing websites are a homepage, a services list and a contact form. We built Craft a site where every page has a job: rank for a search, answer a question, or turn a visitor into a quote.
An instant estimate on the homepage
Homeowners want a number before they want a phone call. So the first thing they see is a Roofr instant estimate tool that measures the roof from satellite imagery and returns a replacement estimate on the spot. No waiting for a callback, no sales visit just to get a ballpark.
Around it, the homepage answers the questions that decide who gets the job: what Craft does, who runs it, what real Cleveland roofs they have finished, and how they handle insurance claims without the door-knocker pressure.
- A satellite estimate in the first screen.
- Real Cleveland roofs in the recent work gallery.
Service pages and county pages
Every service got its own page, written for the way Cleveland homeowners search: residential roofing, commercial roofing, roof repair, roof replacement, roof inspection and roof maintenance. Each page targets its own keyword instead of competing with the homepage.
Then we built the service area structure, starting with a Cuyahoga County hub with county and city tiles and schema markup. The copy speaks to the real housing stock, from century homes with steep slate-style roofs in Cleveland Heights to the ranches of Parma and the newer builds west through Strongsville and Westlake.
Landing pages built for paid search
Organic search takes months. Paid search can ring the phone next week. We built a dedicated set of landing pages for roof replacement, roof repair, roof leak repair, roof installation and roofing company searches, each with a location version, so every ad lands on a page that matches it.
Each one carries a short estimate form above the fold, trust badges, and a thank-you page that fires conversion tracking, so the ad budget can be judged by real leads instead of clicks. A financing page and a free estimate page round out the funnel.
Where it is starting to rank
#4
#7
#12
#33
#36
#42
Ubersuggest organic positions, US, October 2026. Commercial pages are climbing from page four.
The playbook
SEO for roofers, from launch day.
A new roofing company cannot wait a year for a website to start working. Every piece of this build was in place the day it launched.
A page per service
Residential, commercial, repair, replacement, inspection and maintenance, each with its own target keyword.
County and city structure
A service area hub and a Cuyahoga County page with city tiles and schema markup.
Instant estimates
A Roofr satellite estimate tool on the homepage and the quote pages.
Paid search pages
Ten landing pages for replacement, repair, leak repair, installation and roofing company ads.
Tracked conversions
A thank-you page and SMS consent language ready for ad tracking and text follow-up.
Content that compounds
Articles on insulation and HVAC costs that pull in homeowners researching their home.
The results
From 2 keywords to 123 in four months.
Semrush first recorded the new site in May 2026 with 2 ranking keywords. By July it ranked for 37. By August, 99. By September, 123 keywords, sixty one times where it started. Ubersuggest counts 64 referring domains already pointing at the site, and the brand ranks #4 for “craft roofing company”. For a brand-new roofer in one of Ohio’s most competitive markets, that is the foundation every future month builds on.
Ranking organic keywords, US
Source: Semrush, Jan to Sept 2026
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#4
What comes next
Early days, right direction.
Four months is early for SEO, and we will not pretend otherwise. The site is still building authority, and the big roofing terms in Cleveland take time. What matters is the shape of the curve: ranking keywords have grown every single month since launch, and commercial roofing pages are already climbing from page four.
Meanwhile the instant estimate and the paid search pages are doing their job today, turning the people who do find Craft into quote requests while the organic side catches up.
What it proves
New roofers can start strong.
You do not need ten years of history to show up on Google. You need a site built the right way from day one: a page for every service, a page for every area, landing pages that match your ads, and a reason for homeowners to choose you once they arrive. Craft Roofing Services has all four.
If you are launching a roofing company or starting over with a new site, the same foundation is open to you.
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15 minutes. A plan, not a pitch.
Ready to be the roofer they find?
Tell us about your business and where you want it to go. We will show you what it takes, whether or not you hire us.