Authoritative Content
AI models are trained on and retrieve from authoritative, well-structured content. We build the content depth, topical authority and expertise signals that make AI models reference you over competitors.
Millions of people now use ChatGPT, Perplexity, Gemini and other AI assistants to find products, services and local businesses. Best Website Builder Group's AI SEO and Generative Engine Optimization (GEO) services ensure your business gets cited and recommended, not your competitor.
Generative Engine Optimization (GEO) is the practice of optimizing your digital presence so that AI language models, ChatGPT, Perplexity, Google Gemini, Claude, Copilot and others, reference and recommend your business when users ask questions related to your products or services.
Think about it: a homeowner types "Who is the best chimney company near me?" into ChatGPT. An electrician asks Perplexity "Which web design agency should I hire?" A customer asks their AI assistant "What pest control company in Melbourne Florida do you recommend?", if your business is properly optimized for AI search, YOUR name is the answer they get.
One of our clients, a Chimney & Masonry company, is now actively recommended by ChatGPT to customers searching for chimney services in their area. This is not the future. This is happening right now, and most businesses have zero AI search presence. That's your opportunity.
GEO is the natural evolution of SEO. The businesses that invest now will own this channel the same way early SEO adopters owned Google rankings. The businesses that wait will spend years trying to catch up.
AI language models don't use the same signals as Google. Understanding what they look for is the foundation of effective GEO strategy.
AI models are trained on and retrieve from authoritative, well-structured content. We build the content depth, topical authority and expertise signals that make AI models reference you over competitors.
Proper structured data (JSON-LD) helps AI systems understand exactly what your business does, where you are, who you serve and what makes you the best answer. We implement this on every page.
For local businesses, consistent NAP (Name, Address, Phone) data, Google Business Profile optimization and local citations help AI systems confirm your business is real, established and trusted in your area.
When your business is mentioned and cited across the web, on authoritative sites, directories, news, blogs and forums, AI models build a stronger association between your brand and your category.
AI models love question-and-answer formatted content because it directly mirrors how users ask questions. We build FAQ sections, Knowledge Base content and Q&A pages that teach AI to associate your business with the right answers.
High-quality Google reviews, social proof and third-party validation contribute to AI perception of your business's reputation and trustworthiness in your category and location.
Your customers are using all of these, and we optimize your presence across every one of them.
OpenAI's ChatGPT is used by over 100 million people weekly to find recommendations for businesses, services and products. Being cited here is enormously valuable.
Perplexity is a search-focused AI that actively cites sources when answering questions, making it a massive opportunity for businesses that have strong, authoritative content.
Google's own AI is now surfaced in search results as AI Overviews. Optimizing for Gemini means optimizing for the future of Google Search itself, and traditional Google rankings simultaneously.
Built into Windows, Edge and Microsoft 365, Copilot has massive reach with business users and professionals who use it to find vendors and service providers daily.
Anthropic's Claude is rapidly growing in business and professional use cases, especially for research, vendor comparisons and service recommendations across industries.
xAI's Grok is integrated directly into X (Twitter) and has real-time web access, making it uniquely powerful for brand discovery among X's massive daily active user base.
Voice-based AI assistants continue to grow, especially for local business discovery. "Hey Siri, find me a web designer near me" is a query type we optimize for every client.
AI SEO isn't a one-time setup, it's an ongoing process of building authority, content and citation signals that AI models draw from when answering user questions. Here's how we approach it for every client.
We test your current AI presence, how does ChatGPT, Perplexity and Gemini respond to queries about your business and category? This tells us exactly where the gaps are.
We implement comprehensive structured data (Organization, LocalBusiness, Service, FAQ, Review schemas) that explicitly teaches AI models who you are, what you do and where you do it.
We create content specifically formatted for AI retrieval, comprehensive FAQ pages, authoritative service pages, expert articles and Q&A content that mirrors how AI users ask questions.
We build the off-page citation network and brand mentions that signal to AI models your business is a trusted, established authority in your category and location.
We regularly test and monitor your AI visibility across platforms, report on changes and adjust strategy as AI models evolve, because this space moves fast.
Chimney & Masonry Company · Our client
User asked ChatGPT:
"What's the best chimney company near [city]?"
ChatGPT recommended:
Our client, by name.
Cited their website and listed them as a top recommendation in their area.
Not a future trend, businesses are being cited by ChatGPT today.
Most businesses have zero AI presence. The window to get ahead is now.
Google, AI assistants and voice search all feed from the same foundation, a technically sound, content-rich, authoritative website. Our approach builds one system that wins across every search surface.
The foundation that makes your site crawlable, fast and indexable, by both Google and AI retrieval systems.
ExploreContent optimization and keyword strategy that builds the topical authority AI models need to cite you.
ExploreLink building and brand citations that build trust signals both Google and AI models look for.
Explore
GEO (Generative Engine Optimization) is the practice of optimizing your content and online presence so AI language models like ChatGPT, Perplexity and Gemini cite and recommend your business. Traditional SEO optimizes for Google's ranking algorithm. GEO optimizes for how AI systems select and surface information. Both work together, and businesses that do both have the biggest advantage.
Yes, absolutely. When a user asks ChatGPT "Who is the best chimney company near me?" or "What's a good web design agency in Florida?" it will recommend specific businesses by name if those businesses have strong enough authority signals in the AI's training data and retrieval systems. One of our clients, a Chimney & Masonry company, is being recommended by ChatGPT right now.
It varies by AI platform and industry. Some improvements are visible within weeks (especially on real-time AI search like Perplexity). Others depend on AI model training cycles. Like traditional SEO, it's a compounding investment, the earlier you start, the faster you see results relative to competitors who haven't started yet.
AI search optimization is included as a pillar in our full SEO service packages, we implement schema markup, optimize content for AI retrieval and build the authority signals across all our SEO engagements. For businesses that want to focus specifically on GEO and AI visibility, we also offer dedicated AI SEO campaigns.
Any business where customers search for recommendations benefits, especially local service businesses (electricians, roofers, HVAC, pest control, medical), professional services (law firms, financial advisors, consultants), e-commerce brands, agencies, dealerships and hospitality. If people ask AI assistants "who should I hire" or "where should I go" in your category, you want to be the answer.
Same team, same standards, scoped so you know the number before you start. Hosting from $19.99 a month after launch, and the domain is registered in your name.
Book a free AI SEO audit. We'll test your current AI visibility across the major platforms and show you exactly what it takes to start getting recommended, straightforward, no fluff.