Artificial intelligence is no longer a futuristic concept reserved for massive tech companies or science fiction movies. It’s here now — powering search engines, automating business processes, creating content, and even helping small businesses grow faster with less overhead. As AI continues to evolve, more people are asking how to use AI — not just in theory, but practically, in their daily work and digital strategies.
This article will walk you through how to use AI across key industries, platforms, and tools. Whether you’re a business owner, content creator, web developer, or marketer, you’ll learn how to put AI to work effectively and responsibly.
What Is AI and Why Should You Use It?
Before diving into how to use AI, it’s essential to understand what it is. Artificial intelligence is the simulation of human intelligence by machines. This includes tasks like problem-solving, pattern recognition, language understanding, and decision-making. In practical terms, AI helps automate processes, improve efficiency, personalize user experiences, and analyze data at scale.
At Best Website Builder Group, we help businesses leverage AI inside everything from content creation and CRM systems to web development and customer acquisition. The key is not just knowing what AI is — but knowing how to use AI the right way.
Using AI in Content Creation
One of the most common use cases for AI today is generating content. Whether you’re writing blogs, social media posts, product descriptions, or ad copy, AI tools can assist with drafting, editing, or even brainstorming.
Popular tools include:
- ChatGPT – Used to draft emails, create SEO blog outlines, or simulate conversations.
- Jasper – Built for marketers to write branded content faster.
- Copy.ai – Great for eCommerce, email copy, and social media.
- SurferSEO – Combines AI writing with SEO optimization.
At Best Website Builder Group, we regularly integrate AI into blog writing systems — especially for large-scale content delivery — and then humanize it to meet brand voice and SEO requirements.
Using AI for Website Design and Development
AI is now helping with visual design, layout generation, and even coding. If you’re a web designer or developer, knowing how to use AI can shave hours off your workflow.
Applications include:
- AI Website Builders – Platforms like Wix, Framer, and Bookmark offer AI-assisted layout creation.
- Figma Plugins – Tools like Magician and Diagram generate UI ideas or suggest improvements using AI.
- GitHub Copilot – Assists developers by suggesting code in real-time based on natural language prompts.
- Builder.io – Merges visual design with AI content generation inside CMS workflows.
These tools can automate repetitive tasks and reduce the learning curve for non-technical users trying to launch a professional website.
Using AI in Marketing and Lead Generation
In digital marketing, AI enables real-time decision-making, dynamic content personalization, and predictive targeting. The difference in performance between manual and AI-assisted campaigns is often significant.
Ways to use AI in marketing:
- Automated Ad Copy – Platforms like Meta Ads now integrate AI to suggest headlines, CTAs, and creatives.
- Smart Email Campaigns – Tools like Mailchimp and ActiveCampaign use AI to send messages at the optimal time.
- Customer Segmentation – AI analyzes behavior to group users by interest, making targeting more effective.
- Chatbots and Conversational AI – Tools like Tidio, Drift, or GoHighLevel enhance lead capture and engagement.
At Best Website Builder Group, we use AI in our lead funnels and CRM systems to qualify leads, follow up automatically, and even analyze response rates for continuous improvement.
Using AI for Business Automation
Learning how to use AI for automation is a game-changer for entrepreneurs and small teams. You can automate:
- Appointment scheduling
- Form processing and lead capture
- Social media scheduling
- Data entry or CRM updates
- Invoice generation and bookkeeping
AI-enhanced platforms like Zapier, Make (Integromat), and GoHighLevel offer visual workflows powered by logic, while newer tools like Agent.so (currently being tested in our agency) promise fully autonomous agents that can complete entire tasks like campaign setup or document drafting.
For agencies and service providers, these automations drastically reduce administrative load and allow the team to focus on higher-value creative or strategic tasks.
Using AI in SEO and Data Analysis
Search Engine Optimization (SEO) is another area where AI shines. Tools like SEMrush, Ahrefs, and SurferSEO integrate AI for keyword clustering, competitive analysis, content scoring, and technical audits.
AI also enables:
- Predictive analytics – Forecasting traffic, conversions, and churn
- Sentiment analysis – Understanding customer feedback at scale
- Heatmap interpretation – Knowing how users interact with your site
- Data enrichment – Pulling useful insights from large CRM or analytics datasets
At Best Website Builder Group, we use these insights to refine UX, improve rankings, and fine-tune messaging across platforms.
How to Use AI Responsibly
While AI can be powerful, it must be implemented ethically and responsibly. Here are a few principles:
- Human Oversight: AI-generated content should always be reviewed and edited by humans.
- Transparency: Make it clear when AI is being used in customer interactions.
- Bias Mitigation: Ensure training data isn’t reinforcing stereotypes or misinformation.
- Security: Be cautious with customer data — use platforms with clear privacy policies and secure API connections.
You can read more about ethical AI practices via the OECD AI Principles.
Where to Start With AI
If you’re new to the field and wondering how to use AI in your business, here’s a simple framework to begin:
- Identify repetitive tasks – Look at what you or your team does every day.
- Choose a single AI tool – Don’t try to adopt too much at once.
- Integrate slowly – Test the tool, measure its impact, and adapt.
- Train your team – Ensure everyone knows what the tool does (and what it doesn’t).
- Build a feedback loop – AI improves with feedback and input.
You don’t need to be a developer or data scientist to begin using AI. With intuitive tools, even solo entrepreneurs can start benefiting today.
AI Tools to Explore
Here’s a small selection of tools based on category (for deeper exploration, check our resource hub at Best Website Builder Group):
- Content Writing: ChatGPT, Jasper, Copy.ai
- Design and Branding: Midjourney, Looka, Designs.ai
- Email & CRM: GoHighLevel, ActiveCampaign
- E-Commerce: Shopify Magic, Adobe Sensei, ReConvert
- Coding: GitHub Copilot, Amazon CodeWhisperer
- Automation: Zapier, Make, Agent.so
Start with the tool most aligned with your workflow — and be prepared for an increase in both efficiency and creativity.
Conclusion
Understanding how to use AI is now a critical skill for business owners, marketers, developers, and anyone operating in the digital space. It’s not just about saving time — it’s about unlocking new capabilities that weren’t possible before.
Whether you’re automating your marketing, scaling your content production, or building a website that personalizes user experiences, AI can give you a serious advantage — if used thoughtfully.
At Best Website Builder Group, we help clients integrate AI solutions that improve speed, reduce costs, and build better digital experiences. If you’re ready to adopt AI in a smart, scalable way — we’re here to help guide the process.
