If you run an e-commerce store using WordPress and WooCommerce, offering free shipping can be a powerful marketing tool. However, implementing this feature successfully involves more than just turning it on — you need to understand how to configure it correctly, how it interacts with your products and cart totals, and how it impacts your customer experience. In this guide, we’ll walk through how to get free shipping price WordPress and how to apply it strategically for both user satisfaction and business performance.
Why Offer Free Shipping?
Before getting into the technical how-to, it’s worth understanding why free shipping matters. In nearly every consumer survey, shipping costs are a top reason shoppers abandon their cart. Free shipping removes friction, boosts conversion rates, and creates a sense of transparency and trust.
Whether it’s a threshold-based offer (“Free shipping on orders over $50”) or a sitewide promotion, knowing how to get free shipping price WordPress helps you align better with modern consumer expectations.
At Best Website Builder Group, we’ve helped dozens of WooCommerce store owners use this tactic to increase average order value and improve checkout performance.
What You Need to Offer Free Shipping in WordPress
To offer free shipping through WordPress, you’ll typically be using WooCommerce — the leading eCommerce plugin for WordPress. Once installed, WooCommerce provides full shipping zone and method control.
Here’s what you’ll need:
- WooCommerce installed and activated
- At least one shipping zone defined
- A free shipping method configured
- (Optional) Coupons or minimum order conditions
- (Optional) Theme compatibility for displaying free shipping messaging
No additional plugin is required to create basic free shipping logic, but you can extend functionality with tools like Table Rate Shipping, Advanced Shipping Packages, or conditional logic plugins.
Step-by-Step: How to Set Free Shipping in WooCommerce
Let’s walk through the most direct way to configure free shipping using WooCommerce’s built-in features.
1. Go to WooCommerce → Settings → Shipping
From your WordPress dashboard:
- Navigate to WooCommerce → Settings
- Click on the Shipping tab
- Select Shipping Zones
Each shipping zone represents a geographic area (such as the United States, Canada, or a specific region).
2. Add or Edit a Shipping Zone
If you already have a zone for your target country or region, click Edit. If not, click “Add shipping zone.”
Give your zone a name (e.g., “USA”), and select the relevant regions or countries.
3. Add the Free Shipping Method
Within your shipping zone:
- Click “Add shipping method”
- Choose Free Shipping from the dropdown
- Click Add Shipping Method
Once added, click Edit next to the new Free Shipping method.
You’ll now be able to define the conditions for free shipping. Options include:
- A valid free shipping coupon
- A minimum order amount
- A combination of coupon + minimum
- No conditions (sitewide free shipping)
Set this to fit your business strategy. For example, offering free shipping on orders over $50 encourages larger carts.
4. (Optional) Add a Flat Rate or Local Pickup as Backup Options
You can stack multiple shipping methods per zone. For instance, customers can choose between free shipping (if qualified) and expedited paid shipping.
Displaying Free Shipping to Customers
Once you’ve set it up, the next priority is visibility. Customers need to see that free shipping is available — ideally before they reach the checkout.
Ways to improve visibility:
- Add free shipping banners to your homepage or product pages
- Display it clearly in the mini cart or cart totals
- Include promotional text like “Free shipping on orders over $50” near your call-to-action buttons
Depending on your theme, this may require custom text in headers, footers, or widget areas. For more advanced options, consider using plugins like Advanced Free Shipping Messages or Cart Notices to show real-time messages when free shipping is near.
At Best Website Builder Group, we often customize WooCommerce themes to show a dynamic free shipping progress bar that updates based on cart value.
Using Coupons for Free Shipping
WooCommerce also allows you to offer free shipping through coupons.
Here’s how:
- Go to Marketing → Coupons
- Click Add Coupon
- Choose a name (like “FREESHIP”)
- Under Discount Type, select No discount
- Under Free shipping, check the box to allow free shipping
- Publish the coupon
Then, return to your shipping settings and make sure the Free Shipping method accepts “A valid free shipping coupon.”
This method is perfect for marketing campaigns, email promos, or customer loyalty incentives.
Testing Your Free Shipping Setup
Before making it live, test your configuration:
- Add items to your cart below the minimum order
- Make sure free shipping doesn’t show
- Then add more items to qualify
- Ensure free shipping appears correctly and functions at checkout
If it’s not working, double-check:
- Your shipping zones include the correct countries
- Conditions like minimum order amount are properly set
- No conflicting plugins or custom code override the shipping logic
You can use staging environments (such as via LocalWP) to safely test everything.
Enhancing Free Shipping With Plugins
While WooCommerce has powerful built-in tools, plugins offer advanced rules and flexibility. Some excellent options include:
- Flexible Shipping – conditional logic
- Advanced Free Shipping – layered rules
- WooCommerce Table Rate Shipping – premium but powerful
- Cart Notices – display targeted messages
These tools let you create detailed shipping logic — like offering free shipping only on specific product categories, user roles, or time periods.
SEO and Free Shipping
There’s an SEO benefit to advertising free shipping too. If you’re building landing pages or product category pages, include “Free Shipping” in headings and meta descriptions where applicable.
For example:
- Meta title: “Buy Organic Dog Treats with Free Shipping | Bark & Co”
- Meta description: “Shop our all-natural dog treats with free shipping on orders over $50. Made in the USA.”
This not only improves visibility in search engines but also increases click-through rates.
Conclusion
Understanding how to get free shipping price WordPress gives you a competitive advantage in e-commerce. It helps reduce cart abandonment, incentivize higher order values, and boost customer satisfaction — all while keeping costs predictable on your end.
With WooCommerce, you can offer flexible, reliable free shipping options right out of the box — or expand your capabilities with powerful plugins and customization. And if you need support with custom shipping logic, theme edits, or improving checkout UX, the Best Website Builder Group is here to help you build smarter, more profitable online stores.
